Interview with Robert Schelander in MountainManager Worldwide

Digital marketing trends with cameras

The first webcams with fixed viewing angle were used to present tourist areas with up-to-date images in combination with weather data. These images helped and encouraged tourists to choose their holiday destinations. As time went on, panorama cameras made it possible to see and explore the whole region in 360 degrees. Nowadays, many cameras are often installed in mountainous areas. They do not only portray the amazing view, but also transport news and show the unique attractions, a perfect marketing tool for tourism.